Google. decided to use its almost monopolistic position in the global market of Internet search to advance so far less successful project -. Google. Now the results will appear in the content directly from the social network search engine. Little affected by the innovations of those who do not use Google, but some competitors have already expressed dissatisfaction with what is happening.
' We make the Google search engine that understands not only the content but also the people and relationships - wrote in the official Google blog, a leading developer of search algorithms Amit Singhal. - This transformation began with the launch of ' Social Search ', and today we take another step in this direction, introducing three new features '. Together they are called Search plus Your World - ' Search Plus your world '.
First, the personal search results will now be included in a relevant search content - photos, statuses, video, etc. n. - Account of Google, as posted by the user and the one who shared with him. Secondly, if you enter a search query Google will now give out links to profiles of people with whom the seeker in any way associated or which may interest him. Third, persons found, as well as interested in this page online communities or brands will be available in a couple of clicks to add to your account Google Plus.
It would seem that innovation concerns itself only Google and its users, but giving priority to content from Google function caused dissatisfaction among the microblogging service Twitter. They believe that the record Twitter users are often the most suitable results for the search, especially when it comes to events just happened, and they should be issued first in Google search. ' We fear that as a result of changes made by Google to find this information would be much harder for all ' - the company said in a press release.
In the first version of the ' social ' Google search even featured tweets, sent only a few seconds ago. This was possible because there was an agreement between the companies on access Google's so-called Firehose - a complete and updated in real-time database Twitter. Duration of the agreement expired in early July - almost immediately after starting the social network Google - and more it is not renewed. As they say at Google, Twitter refused to renew it.
Unlike Twitter, on Facebook so far not responded to Google's decision to advance in their search for their own social product to the detriment of competitors. Observers note that this policy may result in the world's largest search engine for another antitrust suit. After all, in fact, it differs little from his time in the costing Microsoft billions and nearly led to the forced separation of the decision to supply your own Internet Explorer browser with Windows.
Source:. vesti. ru.

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